According to a recent article from Advertising Age, a woman from Yonkers claims that she has rights to one of the famous logos in the world. The woman, Tanit Buday, suggests that the Yankees logo was stolen from her uncle, who created the baseball bat in the top hat design. Based on the story told in court, Buday’s uncle, Kenneth Timur, had designed the logo over fifty years ago. Jacob Ruppert and Del Webb, who owned the team in 1936, had encountered beautician Stella Buday (Timur’s sister), while getting a manicure, and Stella recommended her brother for redesigning the logo. When he moved from Denmark to the U.S. about ten years later, Timur realized that after being commissioned to create the logo, his sketch had been used and he had not been compensated.
In addition, Timur allegedly designed a commemorative logo for the team’s 50-year anniversary and move from Baltimore to New York. Timur’s design replaced the 9 in 1903 with a ‘P,’ which is how he signed his work. Although these claims seem completely from left field, one marketing expert, Robert Wallace suggests that there are significant similarities between Timur’s designs and the actual logos.
Why wait until now to bring the claims? Timur attempted to receive credit and compensation for his work throughout his lifetime, but apparently her uncle could not afford to further pursue the matter. Ed Edmonds, a sports law professor at Notre Dame, stated that the Yankees logo may be the most valuable in the world after Britian’s Manchester United soccer team.
Alice McGillion, a spokesperson for the Yankees, stated: “This is a wonderful country, where anybody can sue for anything, even when the allegations are over 70 years old.”
Do you think there’s any validity to this lawsuit? Is it just a coincidence that the designs may look similar? In your opinion, where is the worth of trademarked logo—in the intangible value of a brand or in the profits of merchandise, tickets sold etc.?
