In November 2007, the Red Hot Chili Peppers filed a lawsuit against Showtime Networks over the name of their TV Show, “Californication”, which is also the name of the band’s 1999 hit song. The band noted many similarities between a character sometimes used in their music, “Dani California”, who is also a character on the TV show. They alleged, that under United States IP understandings, the series “constitutes a false designation of origin, and has caused and continues to cause a likelihood of confusion, mistake, and deception as to source, sponsorship, affiliation, and/or connection in the minds of the public”[1].
In 1971, a Bollywood movie titled, “Hare Rama Hare Krishna” which is about a young man from Montreal who goes to Nepal in search of his hippie sister, featured a chart-busting song, “Dum Maaro Dum” (puff, take a puff). The video of the song shows images of the sister singing and smoking marijuana out of a pipe in Kathmandu with other people dressed in hippie outfits. Here’s the video:
http://www.youtube.com/watch?v=LXvvA7dRVtc
Two days from today, on April 22nd, Bollywood is anticipating one of it’s biggest releases of the year. The movie, which features some of the biggest stars of the industry, is about six people who meet in the Indian state of Goa and get involved with the drug mafia. The movie is titled, “Dum maaro Dum”. Here’s the trailer to the movie:
http://www.youtube.com/watch?v=OvRBeWDh5dU
Even though the movie clearly seems to be inspired by the song, and is named after the it too, are the film-makers going to be sued by the record label owning the rights to the 1971 hit?
Probably not.
In fact, this practice of basing a movie on the message or story of an older song is very common in Bollywood (More examples here). Therefore, if Californication was to be a TV show in India, and the Chili Peppers a band from India. There would be little chance of their being a lawsuit.
While this might all sound very strange, one must understand the most basic difference between Hollywood and its Mumbai counter-part, Bollywood, to be able to comprehend the lack of legality involved here. In the United States, the movie industry is segregated from the music industry. In spite of songs being licensed in movies, both the industries exist independently. In Bollywood, the movie and music industry are integrated into one giant media business. Every movie has seven to eight songs written specifically for it. The lyrics talk specifically about the plot of the movie or the characters of the movie. Movie script-writers make sure they make room for a dramaticized and picturized song or two during the plot of the movie. Essentially, these full-length songs are vital to the story-line. The songs also work as advertisements for the movie itself. The movie stars in the music videos, act as promotion for the songs themselves. There’s no way one industry can exist without the other.
Arguably, this is why scripting movies based on older songs is acceptable in Bollywood. In class we spoke about the possible impacts of enforcing American and/or Western intellectual property understandings and laws on developing markets. This is a perfect example of why such enforcement would not work in India. In every country, laws are based on ethics, and morals. However, US IP laws are incongruent with some of the fundamental cultures and ethics of Bollywood. Therefore, if the ACTA was to be imposed on Bollywood, the industry would surely oppose it because it would compromise the ability of works to build off each other. It would compromise how creativity happens in Bollywood.
[1] http://www.out-law.com/page-8652
