Comments on: OK, No http://copyrightcommerceandculture.com/2010/03/09/ok-no/#utm_source=feed&utm_medium=feed&utm_campaign=feed E59.1405, The Media, Culture, and Communications Department at the Steinhardt School of Education at NYU Sun, 05 Feb 2012 19:50:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gloria W http://copyrightcommerceandculture.com/2010/03/09/ok-no/comment-page-1/#comment-644 Gloria W Thu, 11 Mar 2010 15:19:59 +0000 http://copyrightcommerceandculture.com/?p=1013#comment-644 I myself as a fan of Ok Go applaud their innovative moves to offer free music downloads as well as even encouraging remixes of their songs. You are correct in that times have changed and it is necessary for music artists to adapt to those changes. While it is understandable that EMI would want to profit from this, they are hindering creativity and potential new fans. And thanks for sharing the link to their latest youtube video-it was quite brilliant! I myself as a fan of Ok Go applaud their innovative moves to offer free music downloads as well as even encouraging remixes of their songs. You are correct in that times have changed and it is necessary for music artists to adapt to those changes. While it is understandable that EMI would want to profit from this, they are hindering creativity and potential new fans.

And thanks for sharing the link to their latest youtube video-it was quite brilliant!

]]> By: atr257 http://copyrightcommerceandculture.com/2010/03/09/ok-no/comment-page-1/#comment-607 atr257 Tue, 09 Mar 2010 19:45:39 +0000 http://copyrightcommerceandculture.com/?p=1013#comment-607 OK Go makes me re-believe in the magic and democracy of the internet and youtube. Their videos prove that you don't need to have a ton of money to shoot a video, but the necessary equipment and a clever idea. It was a very good example you used to show the downside to copyright law, that it actually inhibits an artist's profitability by blocking new modes of technology and resisting change. I took a look at their webiste after a link to one of their websites said their was a link to legally download the audio of the track, which in itself shows the genius in that business model... give them something free to draw them in, and then they may want to purchase something... With the ability to purchase almost anything online with a few clicks, this is just another example of how musicans and companies have better adapted to these new technologies and embraced the viral nature of the internet ––Anyways, on their website, they even encourage remixes to their music video "WTF" and provide the green screen footage to do so more easily. Its almost like an exchange of ideas and music, with the hopes that it will eventually lead to a profit either through wanting to purchase concert tickets, or more publicity which generally leads to more sales. I don't know if OKgo is still signed with EMI, (I'm assuming they are,) but it seems they have learned from their mistake you explain very well in your post, and trying new ideas to compensate for this. I just wonder if this is the band members idea or the company they are signed with. OK Go makes me re-believe in the magic and democracy of the internet and youtube. Their videos prove that you don’t need to have a ton of money to shoot a video, but the necessary equipment and a clever idea. It was a very good example you used to show the downside to copyright law, that it actually inhibits an artist’s profitability by blocking new modes of technology and resisting change.

I took a look at their webiste after a link to one of their websites said their was a link to legally download the audio of the track, which in itself shows the genius in that business model… give them something free to draw them in, and then they may want to purchase something… With the ability to purchase almost anything online with a few clicks, this is just another example of how musicans and companies have better adapted to these new technologies and embraced the viral nature of the internet ––Anyways, on their website, they even encourage remixes to their music video “WTF” and provide the green screen footage to do so more easily. Its almost like an exchange of ideas and music, with the hopes that it will eventually lead to a profit either through wanting to purchase concert tickets, or more publicity which generally leads to more sales.

I don’t know if OKgo is still signed with EMI, (I’m assuming they are,) but it seems they have learned from their mistake you explain very well in your post, and trying new ideas to compensate for this. I just wonder if this is the band members idea or the company they are signed with.

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