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	<title>Comments on: Google reluctant to release info in Viacom case</title>
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	<description>E59.1405, The Media, Culture, and Communications Department at the Steinhardt School of Education at NYU</description>
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		<title>By: Evan</title>
		<link>http://copyrightcommerceandculture.com/2010/03/09/google-reluctant-to-release-info-in-viacom-case/comment-page-1/#comment-744</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Fri, 19 Mar 2010 17:37:22 +0000</pubDate>
		<guid isPermaLink="false">http://copyrightcommerceandculture.com/?p=1038#comment-744</guid>
		<description>Today the documents surrounding these motions were released, and YouTube offered a summary of its claims: http://googlepublicpolicy.blogspot.com/2010/03/broadcast-yourself.html

While they obviously have a bias, they raise an interesting point in that if Viacom itself cannot agree internally about whether a use is authorized, in that some of the clips they&#039;re suing over were posted by their own employees, then how can YouTube be expected to divine the proper state of authorization? 
My guess would be that Viacom is asking for a strict opt-in regime, i.e. whenever any of their content is uploaded, Viacom&#039;s legal department has to sign off before it goes live, even if it was uploaded by their own marketing department. 

YouTube also alleges that Viacom felt the need to upload their own videos surreptitiously, and sometimes &quot;roughed&quot; them up to seem...less official? more unauthorized? It&#039;s an interesting question of motives here, and I don&#039;t think it&#039;s about sneakily priming the pump for litigation, i.e. making sure there would be some clips they could claim were infringing. That&#039;s an unnecessarily risky gamble, because it&#039;s not as if no one was uploading Viacom content otherwise; there should have been ample evidence of infringement. Why else would Viacom be doing this, and what would the different potential motives mean for the practicality of filtering those uploads?</description>
		<content:encoded><![CDATA[<p>Today the documents surrounding these motions were released, and YouTube offered a summary of its claims: <a href="http://googlepublicpolicy.blogspot.com/2010/03/broadcast-yourself.html" rel="nofollow">http://googlepublicpolicy.blogspot.com/2010/03/broadcast-yourself.html</a></p>
<p>While they obviously have a bias, they raise an interesting point in that if Viacom itself cannot agree internally about whether a use is authorized, in that some of the clips they&#8217;re suing over were posted by their own employees, then how can YouTube be expected to divine the proper state of authorization?<br />
My guess would be that Viacom is asking for a strict opt-in regime, i.e. whenever any of their content is uploaded, Viacom&#8217;s legal department has to sign off before it goes live, even if it was uploaded by their own marketing department. </p>
<p>YouTube also alleges that Viacom felt the need to upload their own videos surreptitiously, and sometimes &#8220;roughed&#8221; them up to seem&#8230;less official? more unauthorized? It&#8217;s an interesting question of motives here, and I don&#8217;t think it&#8217;s about sneakily priming the pump for litigation, i.e. making sure there would be some clips they could claim were infringing. That&#8217;s an unnecessarily risky gamble, because it&#8217;s not as if no one was uploading Viacom content otherwise; there should have been ample evidence of infringement. Why else would Viacom be doing this, and what would the different potential motives mean for the practicality of filtering those uploads?</p>
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		<title>By: superhawk</title>
		<link>http://copyrightcommerceandculture.com/2010/03/09/google-reluctant-to-release-info-in-viacom-case/comment-page-1/#comment-640</link>
		<dc:creator>superhawk</dc:creator>
		<pubDate>Thu, 11 Mar 2010 05:16:51 +0000</pubDate>
		<guid isPermaLink="false">http://copyrightcommerceandculture.com/?p=1038#comment-640</guid>
		<description>Let&#039;s take the idea of having some kind of &quot;trigger code&quot; to block the upload of infringing material.  How would that code distinguish between a clearly infringing upload and a fair use?  What if a group like The Young Turks, who have at times played clips of copyrighted material, played a small clip of a Viacom piece, like the Daily Show, as a means of commenting on politics and society?

Viacom isn&#039;t the only company with infringers uploading their material to Youtube.  What&#039;s to stop other mid- and large-scale copyright holders from demanding the same kind of system?  You&#039;d barely be able to use mainstream cultural material in anything you created on Youtube.

And no, I don&#039;t think we have any right to the information about the case until after it is resolved.  Releasing the kind of sensative private information used in these cases would open Google or any party up to a potential firestorm of complaints and liability suits.</description>
		<content:encoded><![CDATA[<p>Let&#8217;s take the idea of having some kind of &#8220;trigger code&#8221; to block the upload of infringing material.  How would that code distinguish between a clearly infringing upload and a fair use?  What if a group like The Young Turks, who have at times played clips of copyrighted material, played a small clip of a Viacom piece, like the Daily Show, as a means of commenting on politics and society?</p>
<p>Viacom isn&#8217;t the only company with infringers uploading their material to Youtube.  What&#8217;s to stop other mid- and large-scale copyright holders from demanding the same kind of system?  You&#8217;d barely be able to use mainstream cultural material in anything you created on Youtube.</p>
<p>And no, I don&#8217;t think we have any right to the information about the case until after it is resolved.  Releasing the kind of sensative private information used in these cases would open Google or any party up to a potential firestorm of complaints and liability suits.</p>
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		<title>By: cskwak</title>
		<link>http://copyrightcommerceandculture.com/2010/03/09/google-reluctant-to-release-info-in-viacom-case/comment-page-1/#comment-639</link>
		<dc:creator>cskwak</dc:creator>
		<pubDate>Thu, 11 Mar 2010 05:10:32 +0000</pubDate>
		<guid isPermaLink="false">http://copyrightcommerceandculture.com/?p=1038#comment-639</guid>
		<description>I kind of think Viacom&#039;s demands are a bit ridiculous... sure, they shouldn&#039;t be responsible for monitoring someone else&#039;s site... at the same time YouTube making ad money off of Spongebob doesn&#039;t exactly put them in the right.

I&#039;m thinking this has a lot to do with the ongoing battle between media corporations like Viacom and Google - particularly because of Google&#039;s search sites (google.com itself and YouTube) being common portals and aggregators of media/news/etc.  It seems more likely that Viacom is working to take Google down a peg because of how much power and influence it has.  Whether you believe Google is good or evil, that kind of information release would be quite damaging.</description>
		<content:encoded><![CDATA[<p>I kind of think Viacom&#8217;s demands are a bit ridiculous&#8230; sure, they shouldn&#8217;t be responsible for monitoring someone else&#8217;s site&#8230; at the same time YouTube making ad money off of Spongebob doesn&#8217;t exactly put them in the right.</p>
<p>I&#8217;m thinking this has a lot to do with the ongoing battle between media corporations like Viacom and Google &#8211; particularly because of Google&#8217;s search sites (google.com itself and YouTube) being common portals and aggregators of media/news/etc.  It seems more likely that Viacom is working to take Google down a peg because of how much power and influence it has.  Whether you believe Google is good or evil, that kind of information release would be quite damaging.</p>
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