Comments on: Color Trademarks

By: coachfactoryoutlet

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By: coachfactoryoutlet

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By: coachfactoryoutlet

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By: juicycoutureuk

juicycoutureuk — Thu, 03 Nov 2011 09:29:58 +0000

Glad to be of some help . This is really interesting! I’ve always just assumed that colors are part of trademark and thought nothing of it or the consequences of “stealing” the shade. Colors create the company, just like there are school color combinations. And Korean Air has always been that color blue. A magazine company I worked for kept a chart of their specific colors they can use for headlines because those were the signature colors, etc. I think it’s perfectly reasonable to credit that Pantone did create the specific shade just like any other manufacturer making a product.

By: louisvuittonuk

louisvuittonuk — Thu, 03 Nov 2011 09:26:48 +0000

This web site is so cool. Let’s refer back to the US Copyright Office’s definition of a trademark. The Office states that “trademark protects words, phrases, symbols, or designs identifying the source of the goods or services of one party and distinguishing them from those of others.” Obviously, Tiffany & Co., Cadbury, or Barbie’s color trademarks do not fit into this classic definition.

By: vivienne westwoods

vivienne westwoods — Fri, 28 Oct 2011 08:28:19 +0000

ivienne Westwood is an amazing woman that always manages to look unique ever since ditching the teaching day job and becoming part of a duo that changed British history with their punky outlook.

By: Crazyclickbankcash

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By: chacko

chacko — Tue, 28 Sep 2010 23:14:43 +0000

Sorry, what do you mean redo the blog post?

By: ninanyc

ninanyc — Tue, 10 Nov 2009 04:13:09 +0000

I suppose the trademark comes down to what is visually distinctive about a word, symbol/logo, color, or design. Since branding relies heavily on the appearance and overall image of the product (and not necessarily the product itself), I can imagine why colors are easier to trademark than scents. Even the “nontraditional trademark” description you linked to explains that scents are “one of the most difficult to represent graphically” and accordingly are harder to register as trademarks. Same situation with recipes, which are mostly distinguished by the way they taste, not by their appearance (though I’m sure there are food products that are undeniably associated with a certain look/shape). In cases like that, however, the food product would probably just trademark their packaging (e.g. Cadbury’s purple).

Anyway, I have two random questions:
1) Is the green in our blog design trademarked by “Cordobo”?
2) How blatantly suggestive is 0:16-0:20 in the Korean Air commercial? Hilarious.