Comments on: Ringtones ruled not subject to Public Performance Fee http://copyrightcommerceandculture.com/2009/10/19/ringtones-ruled-not-subject-to-public-performance-fee/#utm_source=feed&utm_medium=feed&utm_campaign=feed E59.1405, The Media, Culture, and Communications Department at the Steinhardt School of Education at NYU Sun, 05 Feb 2012 19:50:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Danny http://copyrightcommerceandculture.com/2009/10/19/ringtones-ruled-not-subject-to-public-performance-fee/comment-page-1/#comment-80 Danny Tue, 27 Oct 2009 18:49:40 +0000 http://copyrightcommerceandculture.com/?p=447#comment-80 This is interesting actually: what is the cost of degrading ASCAPs public image? Is it worth the additional revenue from the ringtone community? When I worked at BMI, my boss said to me one day. "We are really the bad guy out there. What we are in a sense selling is something that no one wants to buy (a public performace license). How do we make someone feel good about purchasing something they don't want to buy?" As such, BMI (and ASCAP for that matter) go to extrodinary lengths to market themselves as the 'good guys.' If you look on their websites, especially BMI, they are always posting pictures of BMI employees with singers/songwriters...in affect saying "we are here for you." I agree that this case made ASCAP look absurd, and then the best way to sell yourself is to create a positive self-image, such a act might be detrimental to your business. But don't fret, I think that ASCAP and BMI are going to stick around for quite a while. http://bmi.com/ This is interesting actually: what is the cost of degrading ASCAPs public image? Is it worth the additional revenue from the ringtone community?

When I worked at BMI, my boss said to me one day. “We are really the bad guy out there. What we are in a sense selling is something that no one wants to buy (a public performace license). How do we make someone feel good about purchasing something they don’t want to buy?”

As such, BMI (and ASCAP for that matter) go to extrodinary lengths to market themselves as the ‘good guys.’ If you look on their websites, especially BMI, they are always posting pictures of BMI employees with singers/songwriters…in affect saying “we are here for you.”

I agree that this case made ASCAP look absurd, and then the best way to sell yourself is to create a positive self-image, such a act might be detrimental to your business. But don’t fret, I think that ASCAP and BMI are going to stick around for quite a while.

http://bmi.com/

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